Annika Dinh: Transcultural Management

Quotable essay from ...

Transcultural Management

Insights from German Companies with Branches in China

29 pp.
5.76 EUR
(December 07, 2022)

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From the editors’ preface:

Annika Dinh looks at transcultural management and diversity in German companies active in China. On the basis of qualitative interviews she found that the corporate culture in subsidiaries could not be easily categorized as either German or Chinese. Mixed teams of various nationalities, working languages and cultural backgrounds have to cooperate in a web of different legal systems, societal values and norms. These necessitate the nurturing of transcultural competences to facilitate long-term cooperation and business success.

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