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Brazilian Perspectives on Transcultural Leadership

"Transcultural Management Series"  · volume 6

199 pp. ·  29.80 EUR (incl. VAT and Free shipping)
ISBN 978-3-7316-1403-6 (June 22, 2020) )


This book presents Brazil as a high-potential country for transcultural cooperation. As the fifth biggest nation in the world, Brazil not only possesses an abundance of natural resources, but it is also characterized by a rich and multifaceted culture and a dynamic society and economy. Analysing the diversity and the opportunities for transcultural approaches within Brazil offers fascinating and instructive insights into the country itself, as well as into its role as a significant player in the globalized world.

Having a long history of cooperation with other countries, Brazil serves as a bridge to the South American sub-continent, to businesses and other organizations from all over the globe. In the context of the political, societal and economic challenges and opportunites the country has been facing recently, many questions on Brazil's further development are not only attracting the attention of political and economic decision makers but will also influence the future of doing business in South America.

Against this backdrop, the Transcultural Leadership Summit held in November 2018 at Zeppelin University assembled Brazilian and German experts from business, politics and civil society to engage in debate with practitioners, academics and students from all over the world. This book presents some of the major issues discussed at that conference, such as exploring how responsible leadership and urban development are practised in Brazil, sharing how innovation management is realized in the Brazilian context, as well as reflecting on the implications for university education and business practice. In this way, this volume aims at presenting different perspectives on transcultural leadership and cooperation in and with Brazil, and at offering success stories to learn about Brazil's role and potential in the context of globalization and global value creation.

Part I - Transcultural Leadership and Business Management

Josef Wieland
Transculturalism and Innovation in Global Business Networks. A Relational Approach

Maria Cecilia Coutinho de Arruda
Responsible Leadership in Brazil

Ana Carolina Aguiar, Fernanda C. Carreira and Mario Monzoni
Leadership Education for Sustainability

Part II - Transcultural Leadership and Business Practice

Peter Gerstmann and Ricardo Borges dos Santos
Transcultural Cooperation - The Example of Zeppelin

Rolf-Dieter Acker
What Makes a Successful Leader in the Brazilian-German Context?

Martin Teigeler
Transcultural Leadership and Innovation Management in Practice in Brazil

Martin Kunze
Brazil: The Melting of a Melting Pot from a Historical and Personal Perspective

Part III - Transcultural Leadership and Civil Society Activity

Flávia Souza Rocha
SDSN Brazil: The Challenge of a Living Network Focusing on Sustainable Cities

Henrique Drumond
Social Start-ups and Urban Development - The Example of Insolar in Rio de Janeiro

the editors
Prof. Dr. Josef Wieland
Josef Wieland is professor of institutional economics, organizational governance, integrity management and transcultural leadership at the Zeppelin University in Friedrichshafen, Germany, and director of the Leadership Excellence Institute Zeppelin (LEIZ). [more titles]
Prof. Dr. Julika Baumann Montecinos
Julika Baumann Montecinos is Professor of Intercultural Management at the Business School of Furtwangen University, Germany. She is part of the research group on Transcultural Competence and member of the steering team of the Transcultural Caravan at Zeppelin University's Leadership Excellence Institute. [more titles]
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