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Transcultural Challenges of the Belt and Road Initiative
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Transcultural Challenges of the Belt and Road Initiative

17 pp. · 3.99 EUR
( December 07, 2022 )

 
 
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From the editors’ preface:

Josef Wieland, who initiated the Transcultural Caravan project in 2012 and acts as editor of the accompanying series on transcultural management, invites us to look at the transcultural challenges which the BRI brings to the established global governance structures of investment, trade and cooperation in networks of value production. China promotes Silk Road values of performance, cooperation, communication and moral values, which can be the core of a soft power strategy with Confucian elements. Wieland illuminates the cultural complexity which underpins a connectivity strategy that encompasses such a large number of different countries, political systems, languages and cultures which, in turn, translate into relational risks that need to be addressed through cooperative forms of governance.


quotable essay from ...
European Perspectives on the New Silk Roads – A Transcultural Approach
Josef Wieland, Jessica Geraldo Schwengber, Matthias Niedenführ (eds.):
European Perspectives on the New Silk Roads – A Transcultural Approach
the author
Prof. Dr. Josef Wieland
Josef Wieland

is professor of institutional economics, organizational governance, integrity management and transcultural leadership at the Zeppelin University in Friedrichshafen, Germany, and director of the Leadership Excellence Institute Zeppelin (LEIZ).

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