This book presents Brazil as a high-potential country for transcultural cooperation. As the fifth biggest nation in the world, Brazil not only possesses an abundance of natural resources, but it is also characterized by a rich and multifaceted culture and a dynamic society and economy. Analysing the diversity and the opportunities for transcultural approaches within Brazil offers fascinating and instructive insights into the country itself, as well as into its role as a significant player in the globalized world.

Having a long history of cooperation with other countries, Brazil serves as a bridge to the South American sub-continent, to businesses and other organizations from all over the globe. In the context of the political, societal and economic challenges and opportunites the country has been facing recently, many questions on Brazil's further development are not only attracting the attention of political and economic decision makers but will also influence the future of doing business in South America.