People aspire to being happy. Does this innate human longing for happiness entitle policymakers to actually try to "produce" happiness though? This question is not a new one in economics and politics; what is unprecedented however is the practical relevance that it has gained of late. This has occurred, on the one hand, because new happiness measurement techniques — and in particular subjective forms of well-being evaluation—have become readily available, with the various research insights that have been derived making such endeavors seem promising. On the other hand, as part of the fall out following the global economic and financial crises of 2008, faith in the market economy has since steadily fallen, with many people now increasingly aspiring to a more human-centered system of organizing social cooperation. In light of the presumed ability to even be capable of successfully pursuing happiness-driven policymaking, alongside people's more earnest quest for happiness as well as a paradigm shift in the market economy, an increasing number of politicians, nongovernmental organizations, and academics hailing from different disciplines are now advocating the politics of subjective well-being (SWB).